!1FpFalse positive
Everyone takes the meeting. Nobody buys.
People say yes to founders because meeting a founder feels important. Your message never gets a real test, so you scale something buyers can't repeat back to you.
$55M+ pipeline built
21+ years in GTM
Skip the
trial and error.
GTM advisory for founders, by founders. Sharpen your message, reach the right buyers, close enterprise deals.
1MeMessage
+
2BuBuyers
+
3ClClose
Why most seed-stage GTM blows up a year later — and the 12 elements that fix it.
MESSAGE + BUYERS + CLOSE = REPEATABLE REVENUE
Unstable elements
Three reactions that blow up between seed and Series A.
None of them hurt right away. That's the problem. They show up a year later as a missed number and a harder raise.
!2EhEarly hire
You hire sales before the message works.
A new rep can't sell what you haven't figured out how to say. Early on, the founder is the best salesperson in the company.
!3FyFalse yes
A "yes" that isn't a yes.
Verbal yes, then silence. Approval and budget cycles nobody mapped stretch a deal to 12–16 months, and your Series A slides with it.
The periodic table of startup GTM
Twelve elements. Three groups. Run in order.
Message before outreach. Outreach before closing. We work through every element with you, then get out of the way.
Can buyers say your message back to you?
Do you have a repeatable way to book meetings?
How many yeses actually signed?
- 4–8 weeks
- Live working sessions, remote or in person
- Your own Slack channel with us
- Check-in one month after
The catalyst
We don't do it for you. You do the things. We make sure they're the right things, in the right order, before you spend a year finding out the hard way.
Compatibility
Who this reacts well with.
+ A fit if you…
- Run a B2B company selling to enterprise buyers
- Raised your first round and still lead sales yourself
- Come from product or engineering, not sales
- Feel busy but can't say which channel actually works
− Not a fit if you…
- Want someone to run sales for you
- Already have a sales leader owning the number
- Need fundraising strategy (we'll refer you out)
- Aren't ready to change your mind about your message
The founders
We made the mistakes first.
We built go-to-market from zero at a venture-backed cybersecurity startup, selling to enterprise security teams. Now we help other founders skip the expensive part.
01PcCloser
Patrick Chen
Sales & Closing
Co-founder of Spec, a venture-backed cybersecurity startup, where he spent six and a half years running product, early sales and the first SDR team. Learned MEDDIC the hard way and grew Spec to roughly $2M in pipeline. Now builds product at a cybersecurity startup and advises early-stage founders.
02JtMessenger
Jonathan Tasman
Message & Growth
16+ years in growth marketing and storytelling. Led marketing at Spec under Patrick, selling into enterprise buyers and working enterprise tradeshows several times a year. Former VP of Growth & Innovation at Share Your Genius, and ran portfolio-wide GTM at City Innovations.
Start the reaction
Book a GTM call.
Tell us where you are. It takes about two minutes.
- 1Answer a few questions about your stage and where it hurts.
- 2Pick a time for a 30-minute call with both of us.
- 3Leave knowing which element to fix first, whether you work with us or not.
Book a 30-minute call with both founders.
We'll ask about your stage, your buyers and where deals get stuck, then tell you honestly whether we can help.